Why The Gas Cans

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A friend recently asked me if my publisher for my women’s fiction/contemporary romance series would be marketing for me. Common question. As much as I enjoy working with my publisher, and my editor rocks, the majority of the marketing is my responsibility. Doesn’t matter who your publisher is; one of the big five or yourself – marketing your book is your job.

And that’s no easy task. Not only am I not experienced in marketing ( I was a director of special events before I had kids) I don’t have enough hours in the day to write multiple books, and market them well. But I’m trying. Believe me.

What I am is creative. Creative people think outside the box because usually their box looks a lot different than the standard, beige, cardboard, rectangle with four flaps.

I attend many conferences for writers and readers. Often the conference offers a “goody room.” The goody room is a place for authors to display promotional items to get buzz out for their books. I’ve seen everything from pens to candy penises. I don’t know if any of this stuff sells books. Especially the pens, bookmarks, and chocolate. (I love bookmarks. Don’t get me wrong.) Personally, I won’t read your book just because you gave me a nail file for free. I have a nail file.

At the RWA conference in Orlando this past July I wandered the goody room and saw pretty much what I’ve seen before. I even passed over the candy penises attached to a card for an erotic romance. Yeah, I get it, book with explicit sex and a penis made of chocolate. Boring. Next.

Later I thought – if that chocolate penis had been attached to a card for a contemporary romance whose cover had a vase of flowers, a cute dog, and colored in pastels then I might pick up the book and say, “what’s this all about?”

I knew I had to do that for my book A Second Chance House. It’s a women’s fiction/contemporary romance coming out in early 2018. The cover shows a wrap around porch and a porch swing. What could I create to make someone say, “what’s that all about?”

I needed a light-hearted scene from the book. I needed a promo item that wouldn’t cost a fortune and would get people’s attention. My heroine runs out of gas. She’s mortified because the hero comes to save her, which is exactly what she didn’t want. I had to find gas cans. Nothing else would do.

I brought those bright red cans attached to a card with my cover on the front and the excerpt on the back. I heard, cute, clever, I love it, who came up with that for you? (I tried not to be offended. I don’t think she meant it maliciously.) All my cans went. I was very excited.

Will my gas cans sell my books? I don’t know. I can only hope that someone said, this author is creative and when her book comes out I want to read more.

For the second book in the series, A Bridge Home,  I’m thinking a men’s razor. Or maybe a kit for stitches. That chocolate penis might work too. We’ll see. I’ll keep you posted.

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Cover Reveal

I’m proud to share with you, my constant supporters, the cover for my next book A Second Chance HouseDue out soon.

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Grace Starr plans. She likes order, organization, and the smell of bleach. When her ex-husband evicts her from her predictable life, she’s faced with the hit-you-between-the-eyes realization she’s been a bystander in her own life. Then a letter arrives. An anonymous donor gifts her a worn-out house in a small town.

She’ll have to put up with the neighbor. Blaise Savage is an incorrigible, nearly washed-up drummer in a rock band. His unbridled personality challenges everything she holds dear. He’s sexy, and that wicked wink probably had half the female population in his bed. For Grace, his lifestyle is out of control.

Is the woman who never takes a risk willing to risk it all–and possibly fall in love?

What Do You Dream For?

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Photo Courtesy of Flickr Creative Commons

We dream. The Universe provides us with those dreams, but they don’t always look the way we imagined them. That’s okay. Often times, the dream turns out better.

Somewhere along the way of leaving the Charlie’s Angel’s Hideaway House behind for makeup, I decided I wanted to be an author. Not any author. A famous one. With tons of readers. I wanted a huge publishing deal (not that I totally knew what that was back then) with a publishing house in New York City, the publishing capital of the world. I did know who McMillan was if only because they had a hand in publishing text books.

My dream to be a famous author isn’t looking exactly like I thought when I was 12 then 15 then… never mind the numbers. Publishing is a very different animal than when Stephen King signed his first contract for Carrie. That’s okay.

I indie published my middle-grade fantasy adventure series and coming to that decision wasn’t an easy or quick one. That looks nothing like my first dream.

Recently, I announced on my Facebook page, another new adventure in my publishing dream. (If you’re kind enough to follow me in both places, pardon my redundancy. If you don’t follow me on Facebook and want to, I love seeing friendly faces over there.) I signed a three-book deal with a traditional publisher for my women’s fiction series. Now I’m a hybrid author. No one even knew what that was ten years ago. Times change.

I’m very excited about this opportunity. Every author desires for their work to be wanted and liked. (We know we’re not supposed to read the reviews, but still get bummed when there’s a less than favorable one. It’s like picking on our kids.) I’m glad my new publisher believed in my work the way I do.

Even though I have and will have books in two different genres all my books have a united theme: Family are those who love you when you need them whether you’re born to that family or find them along the way. All my main characters seek to belong, to be loved, want a chance to fit in somewhere.

The first book in the new series, A Second Chance House, about a woman who is given the anonymous gift of dilapidated house in a new town, is in edits. I’ll announce a release date when I have one.

I don’t have the fame of my beloved Stephen King. (yet) The dream to be an author has most certainly come true and for that I’m grateful, humbled, and thrilled. I didn’t have any idea how hard it would be to find my readers, but I am, one at a time. The process might take longer than I thought, but it’s very rewarding when I get an email from a reader who saw me speak four years before, finally read my book and loved it enough to drop a line. Or when an eighth grader draws me a picture of one of my characters and has his teacher mail it to me. Or when a book club turns the woods behind one of their houses into Kata-Tartaroo and goes on a scavenger hunt. (That’s one of my favorite stories.)

I couldn’t make my dream come true without my readers. Thank you for being a part of my journey. I appreciate you reading my books, your continued visits to the blog and the comments you leave behind.

What was your dream back when playgrounds and sidewalk chalk were a daily existence? What does that dream look like now?