How I Chose My Author Brand

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When a writer starts attending conferences because, dear Lord you think you want to be published she hears “you need a brand.” What the heck does that mean? I couldn’t figure it out for years. How could I sell myself as something, especially if I wasn’t published yet.

The experts say, what makes you unique? I’m not an expert in anything. I don’t have a fancy degree in rocket science. In fact, I hated science in school and in college took classes like Writing A Review (we went to the movies!) and Film Form and Analysis, Theater Appreciation, Public Speaking (easy A for me) and stuff like that. I don’t have a strange hobby that I partake in like sword fighting or shark diving. Being the rocket scientist shark diver author was out of the question. Now what?

The first books I published were geared for the middle grade crowd about magical places with talking animals, and three teens running for their lives. Okay, my log line became “Where Fantasy and Adventure Collide.” Until a guy at a bar in New York City pointed out that line sounded like porn. Thanks, dude.

Let me back up a little. When I decided to take my writing seriously for the first time in my life, the book I wrote was a women’s fiction novel about a woman with a secret. I couldn’t get any traction with that one so I wrote another women’s fiction about a family whose child has a serious heart condition. (I think I had read one too many Jodi Picoult books at that point.) After that I wrote a romantic suspense with dead bodies, and ghosts. My heart was in the adult market.

Instead, I published those middle grade books for reasons we’ll discuss another time. I didn’t know what my brand was. Then I wrote A Second Chance House. And my brand hit me between the eyes. (Pardon the cliche. My writer’s slip is showing.)

me and angel
At a school visit in 2015. Mrs. R is one awesome teacher. That’s book one in the middle grade series. The cover came out cool. 

The thing all my characters have in common across every one of those books is a dysfunctional family.  In the middle grade books, Gabriel our hero, has two very messed up parents. In A Second Chance House, Grace has a father she never knew. They both are searching for a family to belong to because we can’t pick our parents. As I wrote the second book in the women’s fiction series (the Heritage River series), A Bridge Home, my heroine Harley, was dumped on the doorstep of her aunt and uncle because her mother didn’t want her.

I knew what my brand was without doubt. Family. Home. Second Chances. My log line changed to Family are the people who love you when you need them. You don’t have to be born to that family. Sometimes we pick them up along the way. (Please tell me that doesn’t sound like porn!)

I’m an expert in weird families. I’d rather be a concert pianist playing at Lincoln Center, and maybe some day I will be, but for now, it’s weird families. Lucky me.

I’m still not completely comfortable branding myself. (Makes me think of cattle and a hot branding iron.) Publishers used to need to know what shelf to stick a book on, so it made sense to know where you fit in, but now the shelves are disappearing, and with the aid of technology I can add keywords to my books that are specific to that book. This way, when someone searches, women’s fiction, home, family, second chances, sexy washed up rock star drummer, my books will come up. Do I really need to tattoo myself with a hot branding iron that will leave a scar? That sounds painful, no?

How would you describe yourself if you needed a brand? Maybe you have a brand already. Tell us how you decided to label yourself?

A Second Chance House is available for pre-order in digital format. The print version will become available March 7th from all major online retailers, and here on the website.

I’m hosting a Facebook party on March 7th from 7 – 9 pm in honor of the release. There will be games and prizes.

And since music is so important to me and my hero, Blaise Savage, I’m having a book launch concert at Patrick’s Pub, Neptune, NJ, March 28th 7 pm. I’ll be signing books and doing a reading. And right along side me will be fantastic bands playing awesome music. (I won’t be singing. Don’t worry.)