Why The Gas Cans


A friend recently asked me if my publisher for my women’s fiction/contemporary romance series would be marketing for me. Common question. As much as I enjoy working with my publisher, and my editor rocks, the majority of the marketing is my responsibility. Doesn’t matter who your publisher is; one of the big five or yourself – marketing your book is your job.

And that’s no easy task. Not only am I not experienced in marketing ( I was a director of special events before I had kids) I don’t have enough hours in the day to write multiple books, and market them well. But I’m trying. Believe me.

What I am is creative. Creative people think outside the box because usually their box looks a lot different than the standard, beige, cardboard, rectangle with four flaps.

I attend many conferences for writers and readers. Often the conference offers a “goody room.” The goody room is a place for authors to display promotional items to get buzz out for their books. I’ve seen everything from pens to candy penises. I don’t know if any of this stuff sells books. Especially the pens, bookmarks, and chocolate. (I love bookmarks. Don’t get me wrong.) Personally, I won’t read your book just because you gave me a nail file for free. I have a nail file.

At the RWA conference in Orlando this past July I wandered the goody room and saw pretty much what I’ve seen before. I even passed over the candy penises attached to a card for an erotic romance. Yeah, I get it, book with explicit sex and a penis made of chocolate. Boring. Next.

Later I thought – if that chocolate penis had been attached to a card for a contemporary romance whose cover had a vase of flowers, a cute dog, and colored in pastels then I might pick up the book and say, “what’s this all about?”

I knew I had to do that for my book A Second Chance House. It’s a women’s fiction/contemporary romance coming out in early 2018. The cover shows a wrap around porch and a porch swing. What could I create to make someone say, “what’s that all about?”

I needed a light-hearted scene from the book. I needed a promo item that wouldn’t cost a fortune and would get people’s attention. My heroine runs out of gas. She’s mortified because the hero comes to save her, which is exactly what she didn’t want. I had to find gas cans. Nothing else would do.

I brought those bright red cans attached to a card with my cover on the front and the excerpt on the back. I heard, cute, clever, I love it, who came up with that for you? (I tried not to be offended. I don’t think she meant it maliciously.) All my cans went. I was very excited.

Will my gas cans sell my books? I don’t know. I can only hope that someone said, this author is creative and when her book comes out I want to read more.

For the second book in the series, A Bridge Home,  I’m thinking a men’s razor. Or maybe a kit for stitches. That chocolate penis might work too. We’ll see. I’ll keep you posted.


Do You Have Obsessive Behavior?

I can't have just one.
I can’t have just one.

I’m not a drinker. Never have been. Not even in college. My husband always said I was a cheap date. I guess that’s why he married me.

Several years ago I worked out with a trainer, which I loved. I know, I’m weird. I like to exercise, but working out with the trainer was when I started counting calories. I had gotten so good at it I could eyeball a plate of food and guess the calories within in a few points. Too bad you can’t make a living doing that.

I may not drink, but I love my desserts. Cookies, chocolate, cheesecake, and anything with pumpkin in it. Needless to say, this time of year I’m in my glory because there are pumpkin cookies, chocolate and cheesecake. The only problem is what to eat first. And of course, there’s that issue of the calories. It’s hard to turn off the calorie counter when I’m staring at a pumpkin muffin from Dunkin’ Donuts.

I was recently at a writer’s conference and during the cocktail reception a woman asked me why I didn’t drink. Well, to have the desserts, silly. If the look on her face on the way to the bar was any indication, she did think I was silly with my declaration. Oh well. To each his own, as they say.

I admit, I may be slightly obsessive about the counting calories thing, but then I’m also a little obsessive about the amount of words I write a day (which is never enough for me.) I’m obsessive about being a good parent, which I struggle at. I’m obsessive a lot of things. It goes with the Type A personality.

What am I learning here? Maybe I should just eat more pumpkin cheesecake and stop counting the calories.